LinkedIn Essentials

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With LinkedIn Essentials you’ll learn how to create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn.

Learn from a LinkedIn All Star!

LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting.

LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages.

This condensed and comprehensive course, LinkedIn Esstentials,  demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page.

Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course.

Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style.

Using real-world examples with LinkedIn Essentials, Deltina Hay shows you hands-on how to:

  • Create a complete, professional, and optimized LinkedIn profile
  • Take full advantage of the latest options (like adding video) within your LinkedIn profile
  • Create a customized and optimized LinkedIn Company Page from scratch
  • Take advantage of all the features and settings on the LinkedIn platform
  • Create and manage LinkedIn groups
  • Integrate your LinkedIn profile and page with your online presence
  • Promote your LinkedIn page with plugins and advertising options
  • Find relevant connections and improve your LinkedIn search ranking through engagement

Worksheet and Resources Included! 

Don’t put your LinkedIn presence off any longer. Take the course today, and be a LinkedIn All Star in no time!

Goals and Objectives:

  • Learn methods for optimizing your LinkedIn profile for search and for getting recommendations
  • This course will teach you how to add images, video, and presentations to your LinkedIn profile
  • By the end of this course you will have a fully developed LinkedIn Company Page
  • Learn all the settings, features, and options on the LinkedIn platform
  • This course will show you how to create and manage LinkedIn groups
  • Learn to integrate your LinkedIn page with your online presence
  • This course will show you how to promote your LinkedIn page through ads and recommendations
  • Learn methods for finding relevant connections and improving your LinkedIn search ranking

Intended Audience:

  • Entrepreneurs, business owners, managers, executives
  • Job seekers, job recruiters, students
  • Social media strategists, Marketers, PR professionals

About The Author

Deltina Hay

Deltina Hay is the author of The Social Media Survival Guide, The Bootstrapper’s Guide to the Mobile Web, and The Bootstrapper’s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and online marketing, especially as it applies to small business and the publishing industry.

Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.

Deltina’s online video courses reflect the futuristic and practical teachings of her books. Her courses feature real-world examples that focus on optimization and integration techniques vital to success in online marketing. Deltina’s motto is “Slow and Steady Wins the Race” and she practices what she preaches. Her courses teach you how to build a solid foundation in the social, mobile, and future Web that will help you achieve long term success.

For nearly 30 years, Deltina has been doing custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria’s Secret, H-E-B, Kraft, Hachette Books, and the University of Missouri.



LinkedIn Essentials: Company Pages

Author: Deltina HayComplexity: Standard

LInkedIn Essentials is a condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page.

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